Dr. Jayantilal Gada, began his entrepreneurial journey, after passing 10th standard from the Gurukul Gujarati school in Ghatkopar in media and entertainment industry with a video library called Popular Video Cassette Company. He subsequently ventured into trading video rights and distributing video cassettes across India, soon becoming the largest video library not just in India but also in Asia. In 1995, the business started under the name ‘Popular Entertainment Network (Pen Studios)’ and began to acquire video rights for movies to be distributed over various mediums such as video cassettes, satellites, terrestrial platforms etc. The Company subsequently forayed into theatrical and distribution rights of movies.