Jayantilal Gada’s film production and distribution company Pen India is planning to expand its reach across TV and digital verticals. After launching its first satellite TV channel ‘Wow Movies and Music’ recently, the production company is entering into the over the top (OTT) market.

In the coming six months, Pen India is planning to launch its subscription video on demand (SVoD) service Play My Movie (PMM). PMM is developed and operated by Play My Movie, a 100% subsidiary of Pen India.